The brand’s new Noida store supports its wider retail growth plan and responds to increasing demand for ethical jewellery among consumers
Noida: Lab-grown diamond jewellery brand Jewelbox has opened its latest brick-and-mortar outlet in Noida, marking another milestone in its ambitious national expansion strategy. The launch reinforces the brand’s commitment to making sustainable luxury accessible to a wider consumer base while strengthening its retail footprint in key metropolitan markets.
Situated in Noida’s Lotus Boulevard, the new store is designed to deliver a high-quality offline shopping experience for the brand’s growing customer base in North India. The choice of location also reflects the company’s focus on capturing demand in urban centres where awareness of lab-grown diamonds is on the rise. Noida, with its blend of young, aspirational consumers and upwardly mobile demographics, presents an ideal market for Jewelbox’s differentiated offering of sustainable, design-led fine jewellery.
Jewelbox’s growing retail presence is backed by a clear operational strategy and strong investor confidence. Earlier this year, the brand raised $ 3.2 million in a funding round led by V3 Ventures and Atrium Angels, which is being directed towards retail expansion, brand building, and supply chain optimisation. The Noida store is part of a larger rollout plan that aims to take the total number of stores to 30 by the end of 2025. This expansion is expected to significantly contribute to the brand’s revenue target of Rs 150 crore in the near term.
Founded in 2022 by sibling duo Nipun and Vidita Kochar, Jewelbox has rapidly transitioned from a digitally native brand into an omnichannel player. With a mission rooted in offering eco-conscious, lab-grown diamond jewellery at transparent prices, the brand has seen accelerated growth through strategic store launches in high-potential markets. The Noida showroom adds to its expanding retail network, which already includes locations in Delhi, Gurugram, Chennai, Guwahati and Bengaluru (two stores in Jayanagar and Indiranagar).
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