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Lab-grown diamond brand Jewelbox secures Rs 2 crore in Shark Tank India

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The success of Jewelbox on Shark Tank India underscores the potential for lab-grown diamonds to disrupt the traditional jewellery industry 

Mumbai: In a recent episode of Shark Tank India Season 3, lab-grown diamond brand Jewel Box has captured the interest of both the panel of judges and the audience alike. Their pitch resonated strongly with the judges, leading to an all-Shark deal where they secured Rs. 2 crores for 6% equity. Notably, investments came from all five judges: Aman Gupta, Vineeta Singh, Peyush Bansal, Ritesh Agarwal and Radhika Gupta.

Founded by Nipun Kochar and Vidita Kochar, Jewelbox aims to revolutionize luxury jewellery by prioritizing sustainability, ethics and accessibility. Their lab-grown diamonds, which are created through scientific processes rather than mining, offer the same physical, chemical, and optical properties as natural diamonds.

During their presentation on Shark Tank India, the founders showcased their diverse range of lab-grown diamond jewellery designs, emphasizing their commitment to self-expression, ethical sourcing and environmental responsibility. 

Vidita Kochar Jain, co-founder of Jewelbox, expressed her gratitude and excitement, stating, “Our experience on Shark Tank India has been nothing short of a pivotal moment for Jewelbox and the lab-grown diamond jewellery category in India. The success on the show has not only reinforced our brand values but has also set a solid foundation for our future.”

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Jewelbox’s lab-grown diamonds offer a sustainable and accessible alternative to natural diamonds, being manufactured at 80% less cost. Certified by the International Gemological Institute and Gemological Institute of America, these diamonds provide assurance of quality and authenticity. Additionally, Jewelbox provides options for 80% buyback and 100% exchange, ensuring flexibility and peace of mind for customers.

The success of Jewelbox on Shark Tank India underscores the potential for lab-grown diamonds to disrupt the traditional jewellery industry while addressing environmental and ethical concerns associated with diamond mining. 

Courtesy: bnnbreaking.com and Retail Jeweller India News

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