The brand has steadily grown among the metros, Tier II and Tier III markets. With a strong foundation in the southern markets, it plans to continue its growth trajectory and is targeting 150 stores by the end of this financial year, with a deeper expansion strategy
Bengaluru: Silver jewellery brand Kushal’s Fashion Jewellery has reached a significant milestone with the opening of its 100th store in India. This was celebrated at the brand’s newest outlet launch located at Nexus Koramangala Mall, Bengaluru. The launch was celebrated in the presence of actor Nushrratt Bharuccha, who inaugurated the store to mark what has been a remarkable journey spanning nearly two decades of growth and connection with consumers across the country. Large crowds and loyal consumers were part of the event. Influencers were also present, adding to its buzz and reach.
Kushal’s plans to continue its growth trajectory and is targeting 150 stores by the end of this financial year, with deeper expansion into high-growth Tier I, II and III cities. As part of its long-term expansion roadmap, Kushal’s is targeting 300 stores across the country in the next three years, aiming to bring affordable and fashionable jewellery to every corner of the country.
Commenting on the milestone, Manish Gulechha, Co-founder of Kushal’s Fashion Jewellery, said, “Reaching 100 stores is a proud and emotional moment for us. What started as a vision in 2006 has grown into a brand that speaks to modern Indian women across India. This achievement is a result of the trust our consumers have placed in us and the dedication of our team across all locations. We remain committed to delivering stylish designs, high-quality materials, and an exceptional shopping experience whether in-store or online.”
Founded in 2006, Kushal’s has built a strong presence across the country, with 100 stores in 38 cities. The brand has steadily grown among the metros and Tier II and Tier III markets. With a strong foundation in the southern markets such as Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, and Kerala. The brand has also rapidly expanded into Mumbai, Chandigarh, Pune, Lucknow, Bhopal, and Guwahati. In addition to its physical presence, Kushal’s continues to strengthen its omnichannel strategy through its website and mobile app.
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