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Kisna enters Mumbai with launch of its first showroom in the city

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Making headway in its new retail strategy, the brand launches its eighth exclusive showroom, located at R-City Mall Ghatkopar, reflecting the new brand identity

Kisna Diamond and Gold Jewellery, from the Hari Krishna Group, has launched its first franchise showroom in Mumbai. With this, KISNA takes another step towards a shift in its distribution strategy as it aims to fulfill its vision of making diamond jewellery accessible to all modern Indian women. Kisna’s showroom in R-City Mall Ghatkopar, Mumbai – its eighth outlet overall – is designed to offer collections and designs for each age group, curated as per local preferences, for everyday wear as well as the festive season. Kisna’s seven existing showrooms are at Siliguri, Hyderabad, Hisar, Ayodhya, Bareilly, Raipur and New Delhi.

The showroom’s grand opening was in the presence of Member of Lok Sabha, Manoj Kotak, along with Ghanshyam Dholakia, Founder and Managing Director and Parag Shah, Director, Kisna.

Commenting on the new showroom launch, Ghanshyam Dholakia said, “We are elated to establish Kisna’s first showroom in Mumbai and bring some of our newest designs to the heart of Western India. We are working towards making diamonds accessible to all women in the country and with our expansion plans, we aim to fulfil every woman’s aspiration of owning diamond jewellery. At the new showroom, we want consumers to experience the expertise of the Hari Krishna Group and provide them with a variety of diamond and gold jewellery options that they can wear for any occasion.”

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Parag Shah said, “Launching our store in the financial capital of India is our way forward in the next phase towards growth and expansion. Maharashtra, as a State, is known for its unique designs in jewellery. With the launch of the Kisna showroom in the city, we aim to curate jewellery as per local tastes and cater to the growing demand of the State. On our roadmap to make diamonds accessible to all women across the country, we are also looking at intensifying our bond with local consumers and bringing them the highest  standards of customer service.”

Kisna Diamond and Gold Jewellery, launched in 2005, has pioneered its distribution-driven model, with a current footprint of 3500+ showrooms across 29 States in the country.

Retail Jeweller India News

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