Kaun Banega Lakhpati: Lalchnd Jewellers announces monthly lucky draw to encourage customers to buy regularly

Those spending Rs 25,000 or more get to enter the draw, while those making purchases of Rs 1,00,000 stand to win an MG Windsor MUV

Bhubaneswar: Lalchnd Jewellers has launched an exciting monthly promotion called ‘Kaun Banega Lakhpati’ Lucky Draw, offering customers a chance to win exciting prizes by buying the brand’s jewellery. The promotion takes its name from the popular TV game show ‘Kaun Banega Crorepati’ and is designed to encourage shoppers to spend more, enticed by the prospect of thrilling prizes including an MUV that runs on electrical power. Customers who make purchases of Rs 25,000 or more will be eligible to participate in the draw each month, and get an opportunity to win multiple prizes. Those who spend Rs 1,00,000 or more will stand a chance to win the grand prize – an MG Windsor MUV, an electrical vehicle.

To ensure maximum visibility and engagement, Lalchnd Jewellers is promoting the lucky draw extensively across its social media platforms, and has generated good response so far. With 60,000+ followers on Instagram and more than 1,00,000 followers on Facebook, the brand has a solid online presence, which is proving invaluable in spreading the word about the promotion. The social media campaigns encourage customers not only to shop but also to visit the nearest store, thereby enhancing the chances of converting potential customers into loyal ones.

The draw itself will be held every month, and customers can participate with coupons they receive with their purchase. In addition, the brand has rolled out a short video advertisement and digital creatives to attract a broader audience and make the promotion more engaging.

The ‘Kaun Banega Lakhpati’ Lucky Draw is available across all of Lalchnd Jewellers’ stores in Bhubaneswar, Brahmapur, Cuttack and New Delhi. The brand recently expanded its retail presence, by opening a second store in Cuttack, and invited Bollywood actor Suniel Shetty as the guest of honour for the occasion, adding a touch of glamour to it.

With the ‘Kaun Banega Lakhpati’ Lucky Draw, Lalchnd Jewellers is strengthening its connection with customers while creating excitement around its brand.

Retail Jeweller India News