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Kalyan Jewellers celebrates motherhood with a poetic tribute by Amitabh Bachchan



This Mother’s Day, Kalyan Jewellers celebrates the eternal bond of love that a mother shares with her children with its all new digital campaign. As part of the campaign, the jewellery brand has launched a digital ad film, which will set you on a nostalgic journey into your childhood.The digital film has Amitabh Bachchanrecitingthe poem ‘Maa Tune Sone KaDilPaaya’– thus paying tribute to all mothers.

The video rendition of the poetic tribute features‘Maa & Me’ images, these photographs were sourced via social media participation. From the hundreds of crowdsourced images, the brand handpicked someof the best moments captured on camera to be part of the campaign video.

Speaking about this campaignMr. Ramesh Kalyanaraman, Executive Director, KalyanJewellers said, “Our mothers have always stood by us and been our biggest support system. This year while some of us are lucky enough to celebrate Mother’s Day at home, there are several who are celebrating it from afar. In times like these, it is important that one holds on to the good and beautiful moments and takes the nostalgic trip down memory lane. Our Mother’s Day campaign has sought to follow this approach and use theevergreen voice of Amitabh Bachchan juxtaposed with real photos.”

KalyanJewellers’ regional brand ambassadors,WamiqaGabbi, Ritabhari Chakraborty and Kinjal Rajpriya joined the campaign along with celebrity influencer Shweta Bachchan Nanda by sharing pictorial ‘Ma & Me’ memories. With this film, the jewellery brand pays tribute to all the mothers who make invaluable sacrifices and embrace multiple roles in order to raise their children.

Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is the largest jewellery manufacturers and distributors in India. The company draws from its strong roots of over a century in the business of textile trading, distribution and wholesaling. Starting with the first jewellery showroom in 1993, Kalyan Jewellers has enjoyed a long-standing presence in the Indian market for over two decades. It has set industry benchmarks in quality, transparency, pricing and innovation. Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of the customers. Kalyan Jewellers has grown to 144 showrooms across West Asia and India.


Courtesy: Retail Jeweller India News Service.

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