Through the partnership, Kalyan Jewellers will work with RCB Women on initiatives that link personal style with confidence and self-expression, both within the sporting environment and beyond it
Bengaluru: Kalyan Jewellers has announced its association with Royal Challengers Bengaluru Women (RCB Women) as the team’s Official Style Partner, as the Women’s Premier League 2026 (also known as Women’s T20 League 2026) gets under way. The association places the jewellery retailer alongside a franchise that has played a central role in the growth of women’s cricket in India.
Through the partnership, Kalyan Jewellers will work with RCB Women on initiatives that link personal style with confidence and self-expression, both within the sporting environment and beyond it. The association reflects a shared focus on confidence, individuality and modern Indian identity, as women’s sport continues to attract wide attention across audiences.
The partnership will be activated through an integrated marketing campaign featuring players Smriti Mandhana, Shreyanka Patil and Lauren Bell. The campaign is being rolled out across digital and social media platforms and will present jewellery as part of everyday self-expression. Through this approach, Kalyan Jewellers aims to engage with audiences who follow the league and its players closely.
In addition to visibilitythrough the campaign, the association will extend to fan and customer engagement initiatives during the season. These will include opportunities for fans to interact with RCB Women players through meet-and-greet sessions, access to match tickets and select on-ground experiences. The initiatives are designed to build closer connections between the team, its supporters and the brand during the course of the tournament.
Commenting on the association, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “The RCB Women’s team embodies resilience, ambition and self-belief – values that resonate strongly with Kalyan Jewellers. As the Official Style Partner of RCB Women, we are proud to celebrate athletes who exemplify confidence and purpose, while also reflecting the growing influence of women’s sport in India. We are delighted to be associated with a team that continues to inspire both on and off the field.”
Rajesh Menon, COO, Royal Challengers Bengaluru, said, “We are delighted to welcome Kalyan Jewellers as the Official Style Partner of RCB Women. This collaboration reflects the evolving face of women’s cricket, where excellence in sport goes hand in hand with confidence and individuality. We look forward to a strong and meaningful association this season.”
RCB Women enter the Women’s Premier League 2026as former champions, having lifted the titlein the 2024 season. The league continues to grow as a powerful platform for women’s cricket in India, with increasing viewership and fan engagement.
Through this association with RCB Women, Kalyan Jewellers strengthens its presence within culturally relevant platforms that celebrate progress, aspiration and the modern Indian woman.
The 2026 Women’s Premier League is the fourth season of the women’s franchise Twenty20 cricket league organized by the Board of Control for Cricket in India (BCCI). The tournament, featuring five teams, is taking place from January 9 to February 5, 2026. The other participating teams are Gujarat Giants, Mumbai Indians, Delhi Capitals and UP Warriorz.
Headquartered in Thrissur in the State of Kerala, Kalyan Jewellers is one of the largest jewellery retailers in India. It operates 450+ showrooms across India, the Middle East, the UK and the USA.
Retail Jeweller India News
