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Kalyan Jewellers launches ad film featuring brand ambassadors Rashmika Mandanna and Kalyani Priyadarshan

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Kalyan Jewellers launches ad film featuring brand ambassadors Rashmika Mandanna and Kalyani Priyadarshan
RJI

The two brand ambassadors share screen space for the first time to promote the brand’s Nimah collection

Mumbai: Kalyan Jewellers recently released a campaign featuring brand ambassadors Kalyani Priyadarshan and Rashmika Mandanna. The launch of the film coincides with the birthday of both these brand ambassadors (April 5), and marks their first on-screen collaboration that is set to delight their fans globally. 

The ad film has industry stalwarts coming together with the creative vision of Priyadarshan, the art direction of Sabu Cyril, the camera work of Diwakar Mani and the choreography of Pony Prakash Raj. In the video campaign, the brand showcases the Nimah heritage jewellery collection donned by both the actors as they enter the premises of a traditional South Indian temple. Enamoured by its architecture, both explore the different sections of the temple. The ad film ends with a magical experience when the two actors unite with a diya, and Kalyani Priyadarshan creates embers out of the flame.

Speaking on the all-new campaign, Ramesh Kalyanaraman, Executive Director – Kalyan Jewellers said, “We are delighted to have both Kalyani Priyadarshan and Rashmika Mandanna represent our line of heritage jewellery – Nimah.  Directed by Priyadarshan, the campaign film beautifully highlights these celebrities and showcases the exquisite craftsmanship and timeless beauty of jewellery designs from Kalyan Jewellers’ Nimah collection.”

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Courtesy: exchange4media

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