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Joyalukkas launches ‘Own Your Pride’ TVC and diamond collection celebrating individuality and empowerment




The commercial breathes life into the Pride collection, evoking a desire to embrace the range as a celebration of individuality and a woman’s unique journey

Bangalore: Joyalukkas recently launched its exquisite diamond ‘Pride collection.’ The collection blends contemporary designs with the finest natural diamonds and is crafted under the theme ‘Centre of Attention,’ designed to draw all eyes to the wearer of the pieces.

The brand also unveiled an ad film that complements the collection. Titled ‘Own Your Pride,’ the TVC stays true to the collection’s ethos of celebrating one’s individuality and owning what makes you unique. The commercial symbolically opens with a model walking through a door in a spotlight, adorned in stunning Pride jewellery. The expressive storyline unfolds as the model becomes the focal point, capturing the gaze of everyone present.

Set against a dark backdrop to accentuate the brilliance of diamonds and precious stones, the spotlight intensifies as the narrative highlights a unique aspect of each model’s distinctive personality. The commercial breathes life into the Pride collection, evoking desire among the audience to embrace these pieces as a celebration of individuality, empowerment, and a woman’s unique journey – with the jewellery bearing witness to her challenges, milestones and overcoming glass ceilings.


Retail Jeweller India News

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