Presenting a wide selection of diamond jewellery in combination with other precious stones and metals, the show features designs ranging from elaborate bridal sets to understated styles for daily wear. The show, that promotes diamond sale, runs up to August 24
Mysuru: In a bid to promote diamond sale, Joyalukkas launched the ‘Brilliance Diamond Jewellery Show’ at its Mysuru showroom on August 9, 2025, presenting a wide selection of exclusive diamond and precious jewellery collections.
According to the jeweller, the Brilliance Diamond Jewellery Show features a range of designs catering to different customer preferences, from elaborate bridal sets to understated styles for daily wear. The collections bring together traditional motifs and contemporary forms, reflecting the diversity of jewellery design, with each piece created to highlight the qualities of diamonds through varied settings, cuts and combinations with other precious stones and metals.
Joy Alukkas, Chairman of Joyalukkas Group, said, “Mysuru has always been a major hub for fine jewellery. With the Brilliance Diamond Jewellery Show, we’ve brought together a collection that speaks to that refined sense of beauty and craftsmanship. This exhibition celebrates individuality, elegance and emotion.”
The event allows visitors to explore jewellery that incorporates different diamond cuts such as round, princess, emerald and marquise, alongside designs featuring multiple stone arrangements. Necklaces, bangles, earrings, rings and pendants form part of the showcase, giving customers an opportunity to view diverse product categories in one location. The Brilliance Diamond Jewellery Show will continue at the Joyalukkas Mysuru showroom until August 24.
Joyalukkas operates over 175 showrooms across 11 countries. The company has announced plans to invest approximately Rs 2,400 crore over the next two financial years to open 30 new showrooms in India and 10 outlets overseas. The exhibition in Mysuru is part of its retail strategy to engage customers through focused events while building brand presence in existing and new markets.
Retail Jeweller India News
