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Jewellery brands launch new collection

The collections were launched especially keeping the resurgence of the pandemic, in consideration.

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Jewellery brands- ‘Pretios’ (Creative Jewellery), Virrayaa Jewellery, Avama Jewellers (Fine Jewellery), have launched their new Collections- especially keeping the resurgence of the pandemic, in consideration.

PRETIOS (Creative Jewellery):

Founded in 2017 by Dwiti Bhuwalka, the label,‘Pretios’is a metaphor for supreme craftsmanship, showcasing Indian aesthetics in a contemporary vocabulary. Capturing the jewels that form the soul of a nation with diverse cultures, it seeks to showcase bespoke jewelry in a unique manner which makes it accessible to the modern day consumer.

Her ornaments are elegantly created with pride and passion as reflected in the fine craftsmanship of her work. The brand’s USP lies in the exclusive designs and the premium quality of the finesse that they provide. From classic styles to contemporary pieces, the brand highlights each precious piece of jewellery uniformly.

VIRRAYAA JEWELLERY (Fine Jewellery):

The Spring Summer 2021 collection, ‘Vasantah’

The brand has recently launched their Spring Summer 2021 Collection, ‘Vasantah’ to celebrate the new life and beauty, the season of Spring brings with it. Fresh…. Enigmatic… Elegant… like the new blooms of the season, designs from ‘Vasantah’ combine the glow of youth, the beauty of heritage and the freshness of modernity to envision a shift in polki jewellery. The new collection of the season highlights a contemporary reimagining of traditional pieces using polki, emeralds and pearls.

Designed in gold using jadau technique, each ornament embodies the preferences of the modern woman.⁠ The specially curated assemblage comprises of intricate necklaces, bracelets, finger rings and finely crafted earrings. These exquisite pieces are impeccable and have been designed with the aesthetics of the Indian heritage and culture. The strength of the brand lies in the meticulous craftsmanship, resulting in elegant pieces of luxuries for you.

AVAMA JEWELLERS (Fine Jewellery):

Viraasat collection by Avama Jewellers

Marriage ceremonies across India have been put on hold due to the coronavirus lockdown. Their plans of tying the knot hopelessly tangled in a pandemic that shows no signs of abating, many a wedding has been postponed but some couples are choosing to get married in simple, intimate ceremonies that are just about them. Retaining the essence of romance and maybe the gravitas that should go with a long-term commitment, they are saying ‘I do’ at homes, temples, churches, with only immediate family in attendance. Sans ‘band, baaja, baraat’ and other extra frills, but with social distancing norms in place.

This wedding season, the modern Indian bride is rediscovering her tradition. ‘Avama Jewellers’ has launched its special wedding Collection, ‘Viraasat’ for the blushing brides. Created with precision, the captivating collection demonstrates an ideal amalgamation of India’s heritage with an alliance of finesse and refinement. The ‘Viraasat’ collection is a classic assemblage for the brides-to-be and a must-have for the modern women with a penchant for timeless pieces, carved in Indian traditional polki & Jadau Kundan and classy Diamonds. The collection is a majestic assemblage of exquisite necklaces, beautifully sculptured earrings, rings that give your hands some love; bracelets carved in ethereal Polki, sophisticated Jadau, Indian traditional Mughal Kundan and classy diamonds, amongst others. Each of these sculpted pieces narrates a rhapsody of patrimony and culture.

Courtesy: Retail Jeweller India News Service

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