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Irasva Fine Jewellery expands its retail presence with new store at Banjara Hills, Hyderabad



Irasva Fine Jewellery’s recently launched third offline store in India is a step forward in its long-term vision of building a robust omnichannel retail network

Jewellery brand Irasva Fine Jewellery has establish edits retail presence in Hyderabad, by setting up a new store in the upscale Banjara Hills locality. This new store, stocking Irasva’s gold and diamond jewellery, will cater to the luxury and lifestyle requirements of Hyderabad’s shoppers, especially women. The brand already has stores in Mumbai and Ahmedabad.

According to an Irasva statement, the store design is elegant and provides a personalized experience to customers, without being intimidating. Through the open design layout, contemporary facade displays, and jewellery displays, customers will be empowered to shop their way through a space that recognizes their individual desires, while giving them the tools to browse, explore and engage with exquisite one-of-a-kind pieces, the statement added.

Commenting on the new store, Ketan Patel, CEO, Irasva Fine Jewellery, said, “We are very excited about this store launch as at Irasva, we believe in building bonds that are as strong as our diamonds. Our customers are our extended family, and we share a very close relationship with most of them. Once you purchase an Irasva jewel, you truly become part of our family.”

Founded in 2019, Irasva has been celebrating today’s free-spirited, confident and independent woman. The long-term vision of Irasva is to open select outlets across India, taking an omni-channel approach, by offering fine jewellery in a space between low-price daily wear jewellery and heavy bridal jewellery, the statement said.

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