Grant to participate in international fairs will help the sector diversify in new markets and also help small exporters to get access in established markets
Mumbai: The Gem & Jewellery Export Promotion Council (GJEPC) and the All India Gem And Jewellery Domestic Council (GJC) have welcomed the Union Cabinet’s approval of the Export Promotion Mission (EPM), a landmark initiative aimed at strengthening India’s export ecosystem with a total outlay of Rs 25,060 crore for FY 2025-26 to FY 2030-31.
The GJEPC has welcomed the new policy, saying it will boost India’s export competitiveness. “We extend our sincere gratitude to Prime Minister Narendra Modi, the Union Cabinet, Finance Minister Nirmala Sitharaman and Commerce & Industry Minister Piyush Goyal for recognizing the gem and jewellery sector among the priority industries under the Export Promotion Mission. This bold and visionary initiative comes at a pivotal time, as the industry navigates global headwinds and challenging market dynamics. It will greatly enhance the ease of doing business and strengthen India’s export competitiveness,” said Kirit Bhansali, Chairman, GJEPC.
“The inclusion of key measures such as the Credit Guarantee Scheme for Exporters (CGSE) — offering Rs 20,000 crore of collateral-free credit with 100% guarantee through the National Credit Guarantee Trustee Company Limited — along with interest subvention, will play a pivotal role in providing affordable capital to this capital-intensive sector. These initiatives will empower MSMEs with easier access to finance and liquidity support,” he added.
The grant for participation in international trade fairs will help the sector diversify into new and emerging markets while enabling small exporters to strengthen their presence in established destinations. “Most importantly, the Export Promotion Mission will accelerate our vision of achieving USD 100 billion in gem and jewellery exports by 2047, contributing meaningfully to the Government’s larger vision of Viksit Bharat @2047. The GJEPC looks forward to working closely with the Government to translate this support into higher exports, greater value addition, and enhanced employment opportunities for our sector,” Bhansali added.
The GJEPC noted that the mission’s integrated approach — combining financial and non-financial interventions through the Niryat Protsahan and Niryat Disha sub-schemes — reflects the Government’s commitment to building a more resilient, technology-driven, and inclusive export framework.
By enabling compliance and certification support, and facilitating branding, marketing, and global linkages, the EPM will significantly strengthen the competitiveness of small and medium enterprises that form the backbone of the sector. These measures will empower MSMEs to expand their global footprint, enhance value addition, and contribute more meaningfully to India’s export growth story.
Meanwhile, the GJC has lauded the export promotion framework, calling it a “visionary step”. “We sincerely thank the Prime Minister and the Ministry of Commerce & Industry for this far-sighted policy that combines financial support, market access and digital facilitation in one unified framework. The gems and jewellery industry, which has always been a proud symbol of India’s craftsmanship and economic strength, stands to gain immensely from the Niryat Protsahan, Niryat Disha, and Credit Guarantee initiatives. This will empower countless MSMEs, strengthen India’s export competitiveness, and accelerate our collective journey towards the vision of Aatmanirbhar Bharat and the $ 100 billion export target,” said Rajesh Rokde, Chairman, GJC and Avinash Gupta, Vice Chairman, GJC, in a statement.
The gem and jewellery sector, one of India’s most labour-intensive industries, employs over 4.3 million people and contributes around 6.8% to the country’s total merchandise exports. Enhanced access to affordable finance, branding assistance, and export logistics support under the EPM will help Indian jewellers strengthen their global footprint, especially in new and emerging markets.
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