The brand, which was launched in July 2024, has reached the half-century mark in the course of a year-and-a-half
Mumbai: Indriya, the jewellery brand from the Aditya Birla Group, which was launched in July 2024, has reached the 50-store milestone in its expansion journey across India. Opening of the brand’s third store in Bengaluru made Indriya hit the half century mark, marking a significant point as it continues growing its national footprint. This not only highlights Indriya’s rapid scaling capabilities but also reflects its increasing resonance with consumers in the organized jewellery retail sector.
In a short span, Indriya has emerged as one of India’s fastest-growing fine jewellery brands, expanding across metros and high-potential markets with a sharp focus on craftsmanship, retail excellence and customer experience. As a trusted bridal destination, Indriya has been helping brides achieve their dreams through its regional bridal assortment and designs.
Speaking on the occasion, Dilip Gaur, Director, Indriya, Aditya Birla Jewellery, said, “As we scale our presence across India, reaching 50 stores is a meaningful and celebratory milestone for us—one that reflects disciplined execution, strong consumer trust and a clear brand vision. This expansion underscores our long-term commitment to building a nationally admired jewellery brand. Indriya’s growth story is deeply strengthened by the trust and legacy of the Aditya Birla Group. For more than a century, the Group has stood for reliability, governance and long-term value creation—qualities that naturally extend to Indriya’s mission. Backed by the credibility of the Group, Indriya moves forward with the assurance that our foundation is as strong as the future we are creating.”
Sandeep Kohli, CEO, Indriya, said, “Indriya’s 50-store milestone is a testament to our journey as a design-led, experience-first jewellery brand that resonates with modern India. Our growth momentum is driven by craftsmanship excellence, differentiated retail formats, and a deep understanding of evolving consumer aspirations, all while celebrating the nation’s endless love for jewellery. This milestone further strengthens our promise to be a part of our customers’ most cherished life moments, from bridal celebrations to everyday elegance. We remain focused on accelerating our growth trajectory.”
The brand operates multiple stores in leading cities including New Delhi, Mumbai, Hyderabad, Pune, Bengaluru, Ahmedabad, Jaipur, Patna, Indore and Lucknow, and is rapidly scaling as a national jewellery brand backed by the Aditya Birla Group.
Retail Jeweller India News
