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IIJS has helped us earn huge revenue for many years




Nitin Agrawal of Meenakshi Jewellers feels that change is the only constant and adaptability is the need of the hour, and IIJS is the best place to get started with the virtual future

What is your opinion on the virtual format of IIJS?

We have depended on the IIJS for many years. It happens to be one of the biggest platforms that helped us generate huge revenue. We have always explored new markets globally. It has been our backbone and that of many other manufacturers across the globe. The virtual format will be helpful in the same way. We are working hard with the organisers to promote the exhibition. I think markets will start generating revenue soon, so increased interaction with customers will help us launch new products. The virtual show will be huge and we are hoping for a good response.

What collections are you displaying at the IIJS Virtual?


During the previous shows, which would take place around Diwali, we came up with creative designs for the Indian, as well for overseas markets like Singapore, Dubai and others. We are trying to do the same this time. When gold prices shot up during the lockdown, our products became expensive. So, we focused on lowering the weight of our bridal jewellery by at least 20-25% without disturbing its look and feel.

A lot of work went into this, and we had to retrain our staff. Considering the prices and trends, we are launching new collections in the CZ category that comprise ruby emeralds, chakri polki and uncut diamonds.

What is your advice for retailers participating in the new IIJS format?

Change is inevitable and we need to adapt with it. Retailers and industry peers across global markets need to live with the change and work towards increasing their sales. They must communicate with customers and make them understand that buying jewellery  is still safe. New marketing strategies need to come up. It is the best time for retailers to change their shelves and buy new products. We should come back with a bang and join hands for a better future.


Courtesy: Retail Jeweller India News Service

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