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‘IIJS gives us a head-start about trends and the demand scenario in the country’

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Priyesh Nagar, Jewellers MadanlalChhaganlal, Indore,talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations at IIJS

What are your expectations in terms of products at the IIJS?

We all have been waiting for IIJS. It’s a 360 degree show where we look at a lot of aspects like packaging and technology. We check strategies in marketing to buying of jewellery. We are looking for international designs because of the social media revolution, which has opened up customers to international designs. IIJS is a benchmark where people across the world participate. We hope to see the best kind of jewellery and the latest designs. We get a head-start about trends and the demand scenarioat the show.

You are one of the largest bridal jewellers in UP. Will you look at the bridal segment at IIJS?

IIJS is one of the best places to look at bridal jewelery. There are infinite options and designs. It’s the ultimate show in India where we procure the majority of our inventory. After the IIJS, we will possibly be raring to go for at least six months — such is the amount of inventory we get from the show.

Courtesy: Retail Jeweller India News

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