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GRT Jewellers collaborates with Coke Studio Tamil over new contest on popular song 



GRT Jewellers collaborates with Coke Studio Tamil over new contest on popular song 

Participants stand a chance to win rewards by sharing cherished wedding moments with audio from the Kalyana Kacheri song 

Chennai: In a bid to enunciate the spirit of Indian weddings, GRT Jewellers has announced a contest offering participants a chance to win a 10,000 gift voucher. The contest, titled ‘Kalyana Kacheri Celebrations’, invites participants to showcase their most cherished wedding memories through social media on the song ‘Kalyana Kacheri’. 

The brand collaboration is a significant move, as the newly released song has experienced a warm reception by the Tamil audience. Coke studio Tamil has a significant following with over 50k followers on Instagram. 

Running from June 29 to July 8, 2024, the contest encourages entrants to capture and share heartwarming moments from weddings they have attended or their own special day. To participate, contestants are required to create reels featuring wedding memories, using the hashtag #KalyanaKacheri along with tags to @cokestudiotamil and @grtjewellers. Additional hashtags #KalyanaCelebrations and #GRTIndianFamilyWedding are encouraged to be prioritized by the followers. 

Entries are judged on various criteria including creativity, engagement metrics such as likes, comments, and shares, and adherence to contest guidelines. Only one submission per person is allowed, and entries containing controversial or inappropriate content are to be disqualified as per the discretion of GRT Jewellers. 


Participants are encouraged to share their entries on personal timelines for increased visibility and better chances of winning. Moreover, entrants must follow and tag all specified social media pages as part of their submission. 

Winners will be selected based on the decision of the judges, whose verdict will be final. Terms and conditions apply, including the requirement for winners to provide a PAN card and bear any applicable taxes. 

The contest, open to all, emphasizes the importance of preserving and sharing the cultural significance of weddings in India. Such tactics come out to be successful for the engagement of prospective and existing customers of the brand, as they involve pop culture that’s relevant and exciting to the target audience. 

Retail Jeweller India News 

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