The brand is using a contest-led format to maintain customer interest and interaction across its store network
Bengaluru: Glow by Kirtilals has announced a new consumer campaign titled Fly to Phuket, linking jewellery purchase with a travel experience as reward. The campaign allows customers who purchase jewellery from Glow by Kirtilals to take part in a slogan contest, with the opportunity to win a couple’s travel package to Phuket.
As part of the campaign, customers are invited to submit a slogan after making a purchase. The initiative is designed to combine product purchase with customer engagement, encouraging participation through creative expression. The winning entry will be selected at the end of February, after which the selected couple will travel to Phuket.
The campaign is aimed at encouraging customers to engage with the brand beyond the point of sale. By connecting jewellery purchase with a travel-based reward, Glow by Kirtilals is using a contest-led format to maintain interest and interaction across its store network.
According to the brand, the campaign supports its approach of building stronger engagement within regional markets. Localised campaigns and store-led activities form part of Glow by Kirtilals’ strategy to connect with customers across different cities. The Fly to Phuket campaign is being implemented across the brand’s existing stores, allowing customers from multiple locations to participate.
Through this initiative, Glow by Kirtilals continues to use customer participation formats to support footfall and engagement at the store level. The campaign will remain active until the end of February, after which the contest results will be announced and the travel reward will be awarded to the selected participants.
Glow by Kirtilals is a natural diamond jewellery brand from the House of Kirtilals. Since the opening of its first store in Bengaluru in February 2023, the brand has expanded its retail presence to eight locations across India. These include Bengaluru, Chennai, Thrissur, Kochi, Tirupur, Hyderabad, Erode and Vijayawada.
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