Positioning jewellery as an on-demand purchase, GIVA Go has gone live in Mumbai, Bengaluru, Hyderabad and Delhi. It enables customers to receive their choice of jewellery pieces within 24 hours of placing an order, and is set to roll out in more cities
Bengaluru: D2C fine jewellery brand GIVA has announced the launch of ‘GIVA Go’, a new 24-hour delivery service now available across four major cities -Mumbai, Bengaluru, Hyderabad, and New Delhi. With GIVA Go, customers can now receive their choice of jewellery pieces within 24 hours of placing an order, making gifting and last-minute styling easier.
GIVA Go is designed to bring convenience, speed and high-quality jewellery to modern shoppers. Be it a birthday surprise, a spontaneous celebration, or simply a little self-love moment, GIVA Go will ensure that jewellery arrives at a customer’s doorstep the same day or next day.
Commenting on the launch of GIVA Go, Anirudh Kudwa, Chief Revenue Office, GIVA, said, “With GIVA Go, we’re bringing speed as a strategic edge to the jewellery-buying experience – meeting the rising demand for faster fulfilment while staying true to our promise of quality, design and thoughtful packaging. This launch strengthens our role in India’s evolving e-commerce ecosystem and reaffirms our commitment to creating a seamless, trust-led experience for today’s consumer.”
As part of the rollout plan of GIVA Go, the service will continue expanding to more cities in the coming months, making faster, more seamless access to GIVA’s signature pieces a reality for more customers across India.
With strategically located dark stores in key cities, GIVA Go is set to ensure same-day and next-day fulfilment powered by the brand’s logistics partners. Orders picked up between 12 pm to 1 pm are eligible for same-day delivery, while pick-ups made by 3 pm are delivered within a few hours in select areas. Customers can look for the ‘GIVA Go’ badge on eligible products while shopping online.
With the launch of GIVA Go, the brand is strategically addressing the rising consumer demand for immediacy in jewellery, a trend long observed in categories like fashion, beauty and skincare. By enabling same-day and next-day delivery, GIVA is positioning jewellery as an accessible, on-demand purchase, aligned with the evolving expectations of today’s digital-first, impulse-driven shopper.
Founded in 2019 by Ishendra Agarwal and Nikita Prasad, GIVA began its journey with 925 sterling silver jewellery and has since diversified into 14K/18K gold and lab-grown diamond jewellery. Its retail network has grown quickly with brick-and-mortar expansion as well as strategic partnerships with multiple e-commerce and quick commerce sites. Today, the brand retails through 240+ physical stores across India through a franchise-led model, along with its own online e-commerce platform.
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