The installation features jewellery boxes arranged in a heart-shaped format, creating a three-dimensional display
Mumbai: GIVA has expanded its Valentine’s campaign, ‘All Yours. Love, sealed in silver’ with an experiential out-of-home installation in the form of a 3D billboard put up at Worli in Mumbai.
The OOH installation features multiple red jewellery boxes mounted to form a heart-shaped structure, creating a three-dimensional display. The execution moves beyond flat visuals by incorporating physical elements into the billboard format, presenting a tactile representation of Valentine’s Day gifting.
The installation carries the campaign line ‘Love, sealed in silver’, positioning silver jewellery as an important part of Valentine’s gifting. Supporting messaging includes ‘This Valentine’s, start your story with GIVA’, linking the brand to seasonal gifting occasions.
Alongside the billboard, GIVA has supported the campaign through mall installations, which use emoji-inspired forms to represent emotions associated with love. The format allows visitors to interact with the installation and engage with the brand in a physical setting, creating a highly shareable experience.
GIVA entered the jewellery market with a focus on silver jewellery and later expanded into gold and lab-grown diamonds in 2023. In 2022, the brand opened its first offline store in Bengaluru and has since increased its retail presence across multiple locations. Alongside physical stores, GIVA has partnered with several e-commerce and quick commerce platforms to extend its reach.
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