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Ghanasingh Be True launches ‘Belleza’ collection



Jewellery brand Ghanasingh Be True unveiled its new collection titled ‘Belleza’, designed by artist Bina Aziz and created by brand CEO Gautam Ghanasingh in Mumbai. Celebrities such as Urvashi Joshi, Nisha Jamwal, Poonam Dhillon and Padmini  Kholapure were among the many other dignitaries who graced the occasion.

The masterpiece of the collection, a haar, was unveiled with its corresponding painting amidst the others within the ‘Belleza’ range. Keeping with the theme of artistic expressions, the event witnessed guests trying the line of jewellery with the paintings as the backdrop to form their own unique photographs.

The underlying inspiration and common thread of this collection is the birch leaf. Limited edition customized cocktail rings, chandelier earrings, jhumkis and chaandbalis, long-layered neckpieces and statement haathphools were other ornaments of this selection.

“Belleza is the absolute form of art translated into jewellery. While the birch leaf has many characteristics and Belleza means beauty, the motif appears strikingly in every piece to create a collection that radiates beauty and elegance. Bina has perfectly captured the iconic emotions that make up a true blue woman at Ghanasingh Be True. Be it the grace, the beauty, the elegance or the sophistication, each facet of a woman is clearly and beautifully depicted. The collection upholds our tradition of state-of-the-art craftsmanship, uncompromising style and proves to be the melting pot of design and art. After all, design and art are a form of creativity, emotion and colour and at Ghanasingh Be True, we truly appreciate both,” said Gautam Ghanasingh.

This is Bina’s second collaboration with Ghanasingh Be True after her prowess in designing high-end customised couture jewellery for the brand struck a strong partnership previously.

Courtesy: Retail Jeweller News Service

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