RJ Market Watch
‘Gehna Afsana’ Debuts at The Bombay Times Fashion Week
The gleam and glitter of the festive season is bestowed with additional lustre with the launch of Gehna Jewellers’ newest offering, ‘Gehna Afsana.’ The jewellery house leverages its decades-old legacy to offer highly covetable pieces for the festive season. The lineup ranges from statement rings to intricate earrings and stellar neckpieces, imbued with fancy cut diamonds and contemporary silhouettes. The scintillating diamonds nestled on a bed of 18-karat rose gold are primed to serve as instant conversation-starters during the festive season ahead.
The collection debuted at The Bombay Times Fashion Week on the 12th of October 2019 and the timeless elegance of the pieces by Gehna Jewellers ensured that the runway lineup was transcended to another dimension. Founder Sunil Datwani shared, “Gehna Jewellers presents Gehna Afsana, a festive collection where every piece tells a story and carries a meaning, without boundaries and across cultures, timelessly from the past, for the present and into the future. Long earrings and necklace sets embellished with diamonds and uncut diamonds constitute a key part of our festive offering. This collection is inspired by the vibrancy and dynamism that epitomises Indian festivals and weddings. It will become your own story without a single word having to be said, all while making a statement – one that is bold and beautiful.” With something available for everyone, the ‘Gehna Afsana’ collection is set to become a mainstay at cocktail parties, sundowners and festive gatherings alike.
With festive ensembles by bespoke womenswear designer Avvantika S Parwani. The designer elaborated, “The collection is called ZIYA. The inspiration behind ‘ZIYA’ is the spark within every woman, the way her confidence and inner beauty makes her glow. This collection is crafted to capture and complement that.”
Showstopper Rakul Preet Singh closed the show with roaring applause, cheers and appreciation for Gehna Jewellers. She said, “It has been an absolute honour to walk down the runway in the ‘Gehna Afsana’ collection. It is rightly said that diamonds are a girl’s best friend, and Gehna Jewellers is leaving me spoiled for choice with their exquisite designs. The way the diamonds twinkle and shine under the lights adds an instant touch of confidence to the person wearing them.”
Courtesy: Retail Jeweller India News Service
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