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Gazdar personifies royal opulence with their ‘NINE’ collection celebrating 90 years of legacy via campaign

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Gazdar personifies royal opulence with their ‘NINE’ collection celebrating 90 years of legacy via campaign

The ongoing celebration was dotted by a campaign shot across various iconic locations of Taj Mahal Palace, Mumbai, such as the Grand Staircase, the Ballroom, the Emerald Room, and Aquarius by the poolside

Mumbai: Exclusivity has its character and high jewellery can’t be spotted in every nook and corner of the country. Gazdar, a brand that has served the Maharajas and royal families the world for over 9 decades and counting, has identified partnerships with key Taj Hotels across India while continuing to be a single-store entity at the Taj Mahal Palace, that was once graced by kings before independence, and thronged by royal scions now. Creating select number of pieces every year, the brand unveiled its latest collection, ‘NINE’ in 2023 to celebrate its 90 years of legacy.

The ongoing celebration was dotted by a campaign shot across various iconic locations of Taj Palace, Mumbai, such as the grand central staircase with the gorgeous red carpet, the ballroom with majestic chandeliers, a green banquet hall named the emerald room, and a lounge by the pool. 2023 made Taj a 120-year-old institution, the same year when Gazdar became 90 years old. And ‘NINE’ was the perfect tribute. After the launch of the collection, Gazdar held a private event inviting jewellery patrons and collectors.

“It was a limited and exclusive line comprising diamonds, rubies, emeralds and pearls. Each piece has a distinct narrative and history, with intricate craftsmanship. One of the pieces was a 3-strand diamond necklace with old-cut diamonds. The beauty of this piece is the precision with which its diamonds have been cut to make the jewellery piece lightweight and flexible,” said Shreyans Gandhi, Director, Gazdar.

Talking about some of the other pieces, Gandhi mentioned a ruby and diamond necklace crafted in an old-world art deco charm. The brand used baguette and round-cut diamonds with rare, natural rubies from Burma. Another piece is a 3-strand Basra pearl necklace, consisting of high-quality pearls perfect in colour, texture, lustre, and shape that are no longer sourced commercially. “We had an emerald-and-diamond necklace and an emerald-and-diamond ring, which had 11 and 12-carat sizes respectively. In the ring, we had the emerald supported by two D-colour, step-cut, flawless diamonds, while the necklace had a floral design of diamonds to accentuate the emerald,” Gandhi added. 

Gazdar’s tryst with vintage continues with a pair of earrings from the Victorian era, having two old-mined Colombian emeralds, which are also part of the collection. On one hand, they have served and continue to serve royal families across Thailand, Bahrain, Qatar, Indian royal families in Bikaner, Kashmir, Surgana, Gwalior, and Patiala. On the other hand, many of their pieces have made their way to Christie’s, Sotheby’s, and Bonhams of the world. In 1961, the brand exhibited their jewellery as part of a prestigious fashion show organized for the late Queen Elizabeth at Raj Bhavan, Mumbai. Iconic actress Waheeda Rehman and many others remain their choicest patrons from the Bollywood circles.

The USP of the brand is choosing craftsmanship quality over everything. In terms of changing technology, they have incorporated CAD/ CAM while always relying on their artisanal setters for gemstone polishing. “We’ve made a partnership with Taj Khazana, which is a chain of luxury lifestyle stores inside Taj Hotels having Gazdar’s iconic pieces. In an era of omnichannel retail, we use social media cautiously to entice new customers to get an unparalleled experience of royalty at our flagship showroom,” he concluded.

Retail Jeweller India News

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