The SIS stores have been launched within a week across the cities in strategically significant locations of Shoppers Stop facilities
Pune: Gargi by P N Gadgil & Sons (PNGS) strategically launched Gargi Shop-in-Shop (S-I-S) at Shoppers Stop in three key locations across India within a week. This strategic expansion marks Gargi’s entry into Chennai (Tamil Nadu), Shillong (Meghalaya), and Kanpur (Uttar Pradesh), further solidifying its footprint in the Indian fashion landscape. The brand is now present across 18 locations, strategically positioned across 10 bustling metro cities and six states.
The Indian fashion jewellery market is set to reach $2,126.3 million by 2027, registering a CAGR of 7.0% from 2019 to 2027. With its expansion, Gargi is set to capture a major portion of this market share going forward. Gargi brings a range of fashion jewellery crafted with 92.5% sterling silver, premium brass, and dazzling diamonds. Since its inception in December 2021, Gargi has consistently surpassed milestones, culminating in an extraordinary feat by the end of 2023, delivering over 1700% returns for investors. In FY’24, Gargi continues its stellar trajectory, surpassing annual projections and demonstrating robust growth.
This rapid expansion is the brand’s effort to bring fashion jewellery and unparalleled shopping experiences to discerning customers across the nation. Speaking about the recent expansion, Aditya Modak, Co-founder of Gargi by PNGS, said, “We are thrilled with our rapid expansion into new territories, setting the stage for an exhilarating brand presence in 2024. We warmly welcome the communities of Kanpur, Chennai, Shillong, and nearby regions to explore our offerings and anticipate strategically launching more such stores across various territories.”
Gargi, named after Goddess Durga, embodies beauty, integrity, and scholarship. Inspired by the ancient scholar from the Ramayana, Gargi’s creations evoke a sense of grace and courage. Gargi thrives under the legacy of the nearly two-century-old brand P N Gadgil & Sons, which is known for operational excellence and quality. It upholds these standards while forging its own path in the fashion jewellery industry.
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