The induction aligns with the extensive retail expansion the brand is undergoing in recent times
Mumbai: In a significant move for the jewellery brand, Sini Shetty, crowned Femina Miss India World 2022, has been announced as the new face of Karan Johar’s Tyaani Jewellery . Shetty’s combination of beauty, grace, and intelligence aligns perfectly with the brand’s ethos, which marries tradition with modern aesthetics.
Karan Johar shared the news on Instagram, expressing his enthusiasm for the partnership. “I’m thrilled to introduce Sini Shetty as the new muse for Tyaani Jewellery. Her poise and radiant energy will undoubtedly enhance our creations. Welcome to the Tyaani family!” he wrote.
Shetty’s ascent from Miss India to a representative on the global stage at the Miss World pageant positions her as a beacon of empowered beauty. Her elegance and intellect resonate with Tyaani’s vision of showcasing handcrafted, heritage-inspired Polki jewellery infused with contemporary flair.
Tyaani by Karan Johar is a luxury jewellery brand that has transformed perceptions of polki jewellery. Originally an online venture, it has rapidly expanded to multiple stores in Mumbai, Hyderabad, Delhi, and Bangalore, becoming a sought-after destination for unique jewellery designs.
Founded by Bollywood director and producer Karan Johar in May 2022, Tyaani’s direct-to-consumer (D2C) website and strategic use of celebrity endorsements has played a crucial role in its growth. The brand launched its first offline store in Borivali, Mumbai, and has since expanded across cities like Bengaluru, Hyderabad, New Delhi, Chandigarh and Pune.
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