Creativity and innovation go hand in hand for Kosha

Viral Kothari, partner, Kosha Fine Jewels speaks about the importance of marketing and innovation in order to succeed in the jewellery business.

Retail Jeweller (RJ): What are your upcoming plans?
Viral Kothari (VK): This year, Kosha Fine Jewels with its western and trendy designs introduces a diversified line of jewellery inspired from the royal Indian heritage which is currently on demand.

RJ: What are your business and market expansion plans?
VK: Kosha Fine Jewels intends to expand its business all over India and with the help of our efficient research department, we are making it possible to reach Tier 2 and 3 cities with a varied choice of designs at affordable prices according to their preferences.

RJ: How important is innovation for you?
VK: Innovation and marketing are two important pillars of any successful business. We believe creativity and innovation go hand in hand. This year, Kosha Fine Jewels has its new line of innovative jewellery ready for the market, giving our customers benefits of various choices. We have put in all our efforts to cater our customers what they expect through our innovation.

RJ: Between price point and design, which feature influences your offerings more?
VK: Designing and pricing goes simultaneously. Kosha Fine Jewels takes utmost care and provides its best design at very affordable rates.

RJ: What among buying patterns, design trends and consumer sensibilities influence your offerings the most?
VK: Kosha being a wholesaler, our product development team studies the consumer sensibility and accordingly we
strategise our buying pattern and from there our talented creative team takes the designing to another level by making each and every piece remarkable.

RJ: What is your core competency?
VK: With the best of machinery and technology, Kosha strongly believes in personal attention throughout every step
of manufacturing process. We inspect each jewel, beginning with the initial design and continuing to the moment before it is placed in front of our clients. Our finishing empowers us to grow the brand and take Kosha Fine Jewels to the next level.

RJ: What about the road ahead?
VK: We aspire to become one of the leading manufacturers of India and keep up to our customer’s expectations in respect of designing, finishing and timely deliveries. We all share an intense and authentic emotion for the Kosha Fine Jewels brand. It’s our privilege to share this passion and serve our clients the ultimate in fine jewellery.