Classiya Jewels announces the launch of jewellery e-boutique & flagship boutique at Salt Lake City Center, Kolkata

The Classiya collection consists primarily of in-trend luxury silver jewellery collections and is available exclusively online and offline

Kolkata: Luxury silver jewellery brand, Classiya Jewels, has ventured into the digital ecosystem with the launch of its e-commerce platform, www.classiyajewels.com, on February 25, 2024. A leader in the luxury silver jewellery segment and with a legacy of over 30 years, the brand is now offering an omnichannel luxury silver jewellery buying experience through this digital extension to its core retail business.

The Classiya collection consists primarily of in-trend luxury silver jewellery collections and is available exclusively online and offline. The brand will redefine silver jewellery buying and is currently shipping across India. Classiya Jewels intends to reach pan-India with the help of major marketplaces such as Myntra, Amazon, Ajio, Flipkart, Shopsy, and Meesho.  

Gunjan Priyadarshi, G.M. Sales and Marketing, Classiya, shares his excitement, stating, “We’re redefining the luxury jewellery landscape. Our silver CZ collection offers an allure similar to diamond jewellery, inviting a new generation of trendsetters and connoisseurs to experience luxury like never before.” Discussing more about the business development plans of Classiya Jewels, Priyadarshi said, “Very few jewellery brands have entered into jewellery retail business with their own e-commerce portal, a flagship store and started selling at all major online marketplaces at same time.”

The jewellery pieces in the collection have been specially designed, curated and priced for an online audience while staying true to the brand’s aesthetics of presenting luxury silver jewellery. Speaking about the development, Priyadarshi said, “The launch of our e-shop is one of the very rare brand launches in the jewellery segment in India when a brand has opened its physical retail store, online store, and presence on marketplaces at the same time. It makes us a true omni-channel brand in jewellery. We are inviting the same audience who have been buying diamond jewellery till date, and are confident about Gen-Z’s affinity for luxury silver jewellery.”

Courtesy: ahmedabadmirror.com