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Caratlane opens fourth store in Hyderabad



Omni-channel jeweller, CaratLane, which has established its 37th store in India and fourth in Hyderabad on Friday, is planning to add two more stores in Hyderabad and over 30 new stores across India this financial year, taking the total to 70. The company will soon be rolling out seven stores in the coming weeks.

Sharing market expansion plans, CaratLane VP-Offline Sales Prashant Chaudhary told Telangana Today, “We set up our first store in Hyderabad in 2012 in Jubilee Hills. We had relocated this store today. We then opened our second and third stores in the city in Forum Mall and Panjagutta. In India, we had been primarily focusing on four major cities- Delhi, Bengaluru, Mumbai and Hyderabad. Hyderabad had been an important market as the city has emerged as the IT hub. Customers in Hyderabad are very open to new designs and trends.”

He added, “We are coming out with stores that are both in high-streets as well as populous locations such as Kukatpally. High-street stores are usually upto 1500-2000 sq ft size while the mall stores are in the range of 300-500 sq ft size. Our customers begin their search online and then they visit our offline stores for ‘touch and feel’ of jewellery. We have seen that stores complement our online business as customers who have tried the products make future purchases through online route.”

Courtesy: telanganatoday.com

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