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CaratLane launches first retail store at Dimapur in Nagaland, 10th store in the North East



The brand also recently introduced Postcards, which enables users to record video messages and embed them into any CaratLane ring, as a token of affection exclusively on the brand’s app

Dimapur: CaratLane recently launched its first retail store in Nagaland, taking its store tally in the North East to 10. The new store was formally inaugurated by Kaisa Rio, wife of Chief Minister, Nagaland, Neiphiu Rio at Mall 1922, Khermahal, Dimapur.

Speaking on the occasion as special guest, Kaisa Rio emphasized on the significance of the store’s opening, noting its potential to cater to the diverse tastes of customers while providing opportunities for self-expression and style enhancement. She expressed confidence in the store’s ability to meet the discerning preferences of Nagas, known for their impeccable taste and style.

Also speaking on the occasion, Assistant Regional Manager (NE and North Bengal) CaratLane India, Bandita Changkakoty lauded the performance of the store at its initial stage and expressed the hope that it will continue to show improvement in the days ahead.

In a statement, Chief Operating Officer of CaratLane, Atul Sinha, expressed delight at expanding the brand’s presence in Dimapur. He cited CaratLane’s commitment to providing customers with a diverse range of jewellery designs and a seamless shopping experience, enabling them to express themselves through jewellery.

The programme included the coal-breaking ceremony to release a diamond replica, signifying the formation of the diamond and lighting the diyas (lamp) by dignitaries present. A bible passage was read by the CEO of GM Retails, Mengunuo Yaden and dedicatory prayer by the general secretary Nagaland Baptist Church Council Rev Dr Zelhou Keyho. The programme was chaired by Naga Designer, Bambi Kevichusa.

Dignitaries and officials from CaratLane India – Marketing Manager (East India) Pushpal Bose and Regional Merchandiser (East India) Abiroop Das – including a host of well-wishers, were present at the programme.

The brand also recently introduced a feature called Postcards, available exclusively on the CaratLane app. This offering allows users to record video messages and embed them into any CaratLane ring, as a token of affection.

Courtesy: nagalandpost.com

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