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Anmol 2.0 heralds a new era of design

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Anmol Jewellers, a name synonymous with the best brands in the jewellery industry, has been the preferred jewellery brand for leading business and industrial homes in India and overseas. It’s the choice of glamorous Bollywood actors, creative fashion designers, trend-conscious millennials or the discerning, looking at treating themselves or their beloved to some extraordinary jewels.

Ishu Datwani, founder, Anmol Jewellers, talks about reinventing the brand with ‘Anmol 2.0’.

Thirty-five years of Anmol. How does it feel?
It feels good to be in the august company of the top few brands in the country. The genuine respect and adulation we have received over the years is truly humbling and it inspires us to raise the bar with every step we take. I hope we continue to live up to the expectations of our patrons with trendsetting and exquisite designs with our signature ‘Anmol’ touch.

Tell us more about Anmol 2.0.
Reinventing ourselves has always been a process rather than a goal for us. As Anmol completed 35 sparkling years of design on April 4, we gave our store a luxurious makeover. With Anmol 2.0, we are bringing freshness, novelty and a significant change to how jewellery and design are perceived and experienced.

What’s new in terms of design?
With a vision to be the creator of trends and custodian of trust in the jewellery industry, we are now embarking on a scintillating journey to create ‘A New Era of Design’. Anmol 2.0 blends heritage craftsmanship with innovative ideas and the latest cutting-edge technology to create a power-house of awe-inspiring designs.

Have you launched any new collections for the upcoming season?
We are launching three new collections for the upcoming season: Timeless – Classic Diamond Jewellery, Dazzling Dew Drops – Briolette & Rosecut Diamond Jewellery and Regal Splendour – Heritage Jewellery.

Courtesy: Economic Times

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