Actor Adah Sharma inaugurates Limelight Lab-grown Diamonds’ second store in Kolkata 

The 500 sq. ft. store represents another significant milestone in Limelight’s journey to expand its footprint across India. Inside, the brand illustrates a clean and minimalistic decor that radiates the beauty of their lab-grown diamond jewellery. The store also comprises a hologram display and a 3D experience 

Kolkata: Limelight Diamonds has announced its second store in Kolkata in a span of 15 months. The new store opens in the heart of Kankurgachi, Kolkata. In support of sustainable luxury, the launch of Limelight’s newest store was graced by actress Adah Sharma. 

This 500 sq. ft. store represents another significant milestone in Limelight’s journey to expand its footprint across India. In the last two years, the brand has seen rapid growth and has the widest reach in the country for LGD jewellery with 10+ stores, 40+ shop-in-shops spread across 25+ cities including Mumbai, Kolkata, Delhi, Jaipur, Varanasi, Hyderabad, Bangalore, and Chennai. 

The store’s retail design is carefully fashioned to complement the brand ethos, which exudes elegance, modernity, sustainability, and luxury. Inside, the brand illustrates a clean and minimalistic decor that radiates the beauty of their lab-grown diamond jewellery. The store also comprises a hologram display and a 3D experience. In addition to that, the brand’s customer services include design customization, Lifetime Buyback, and a 100% exchange guarantee.

Expressing her excitement, Pooja Sheth Madhavan, Founder & MD of Limelight Diamonds says, “Having received such a fantastic customer response at our first store in Forum Mall, opening a second store to widen our reach in the city was an obvious choice. The cherry on top was to have our Kolkata partners (Jash Jewellers) open this second store. We believe that the Kankurgachi store will further strengthen our presence in the city and we look forward to widening our reach in the eastern belt with our partners.” 

Regional partner of Limelight, Pankaj Jalan, Director of Jash Jewellers, said, “This is our second partnership with Limelight Diamonds in Kolkata. We look forward to providing our customers with the best services, now at Kankurgachi as well. We are planning to open 10 new stores in Eastern India within the next year.” 

The strength of the brand is not only validated in the store presence across the country but also reflects in the consumer pick-up and response in sales. In FY24, Limelight recorded gross sales of over Rs 80 crores nationally, more than a 230% jump compared to last year. Of this, the branded sales have tripled year-on-year, resulting in a boost in the company’s confidence to directly engage with customers and expand its retail presence.  

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