The new store at Sunview Plaza marks the fine jewellery brand’s entry into Punjab as it continues to strengthen its retail network
Ludhiana: Fine jewellery brand AMARIS has opened its fifth store in India at Sunview Plaza, Ludhiana. The new boutique marks the brand’s entry into Punjab and takes its retail network to five locations across India.
The Ludhiana store offers AMARIS’ fine jewellery collections across categories including earrings, rings, necklaces and bracelets. The brand’s product portfolio also includes bridal jewellery and pieces featuring natural diamonds, gold and coloured gemstones. The store has been introduced as a retail destination for the brand’s existing and new customers in the city.
The Ludhiana opening adds Punjab to the brand’s physical retail network and extends its presence beyond its existing markets in North, West and South India. The expansion also gives the brand a retail presence in a market with an established jewellery customer base.
AMARIS has been expanding its store network alongside its online business, with physical retail forming part of its wider growth strategy.
Founded by Prerna Rajpal in 2015, AMARIS operates an in-house manufacturing facility where its jewellery is designed and crafted. The brand works with natural diamonds, gold and gemstones and has a team of more than 40 artisans involved in its manufacturing operations. Its collections are positioned across everyday fine jewellery, occasion wear and bridal categories.
Before entering Ludhiana, AMARIS had established retail locations in Delhi, Gurugram, Hyderabad and Mumbai. Its existing locations include Ambawatta One in Delhi, Golf Avenue in Gurugram, AAN Global in Banjara Hills, Hyderabad, and Pernia’s Pop-Up Studio on Linking Road in Mumbai.
The new store at Sunview Plaza is the latest addition to AMARIS’ retail network as the brand continues to build its presence across Indian markets.
Retail Jeweller India News
