Strengthening its travel retail footprint, the brand has brought India’s rich cultural heritage to Vishakhapatnam Airport
Vishakhapatnam: Tribe Amrapali is set to open its largest airport retail store so far at the Alluri Sitarama Raju International Airport, Visakhapatnam (Vizag). Located at the airport’s Domestic Departure terminal, the new store marks another step in the brand’s growing retail footprint across India’s high-traffic travel destinations. It is the brand’s 42nd retail outpost overall.
Visakhapatnam, with its distinctive coastal character, rich cultural heritage and evolving identity as a key business and tourism destination, offers a natural setting for Tribe Amrapali’s next retail chapter. The city brings together the rhythm of the coast with a strong connection to regional art, history and craftsmanship, creating an environment that resonates with the brand’s belief in making heritage relevant to contemporary lives.
The new outpost brings Tribe Amrapali’s distinctive world of jewellery to travellers seeking pieces that are expressive, versatile and rooted in Indian design narratives. The store is designed as an accessible discovery point, allowing customers to browse the collections while travelling, whether looking for a statement piece, an everyday addition to their jewellery wardrobe or a distinctive gift. The store carries a curated selection of Tribe Amrapali’s signature jewellery, including statement silver earrings, layered necklaces, stackable rings, contemporary everyday styles and gifting-led pieces. The assortment brings together the brand’s characteristic mix of bold forms, intricate detailing and modern interpretations of traditional Indian motifs, designed for the contemporary wearer.
Excited about the expansion, Akanksha Arora, CEO, Tribe Amrapali, said, “Visakhapatnam brings together a strong sense of place, culture and movement, making it an exciting addition to our travel retail journey. Airports have become spaces where people discover new brands and make spontaneous choices around gifting, self-expression and personal style. With this store, we are creating another point of connection between Tribe Amrapali’s design stories and a new audience of travellers. We look forward to seeing how the brand’s jewellery finds meaning within the journeys and experiences of our customers.”
With its expanding travel retail network, Tribe Amrapali continues to explore new ways of taking contemporary Indian jewellery beyond traditional retail environments. Its airport stores serve as evolving touchpoints for the brand, bringing together craft, design and story-telling in spaces that connect people across regions. Rooted in the visual vocabulary of India while shaped by contemporary sensibilities, Tribe Amrapali creates jewellery that celebrates individuality, symbolism and self-expression. The new Visakhapatnam outpost further strengthens the brand’s presence across India, making its distinctive interpretation of Indian craftsmanship accessible to an increasingly diverse and mobile audience.
Tribe Amrapali is a contemporary jewellery label from the House of Amrapali, Jaipur. It was launched with an experimental design philosophy, from an e-commerce platform in 2013, and has evolved into an omnichannel player, with an expanding physical footprint across high streets, malls and airport retail. It now has 42 stores globally, including a wide network across India and a store at Bait Elowal, a heritage and culture-led space in Sharjah (United Arab Emirates).
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