Spearheaded by a strong female vision, the launch signals the start of a well curated, women-led journey in the accessible luxury space
Mumbai: Ekatra Retail Ventures, co-founded by entrepreneurs Pavitra Gandhi, Sunny Sakaria, Sussanne Khan, Vasuki Punj and Chirayu Yardi, hasmade its debut in the world of lab-grown diamond jewellery with the brand ‘Ekatra Jewels’. ‘Shristi Ratna’, a proprietary lab-grown diamond engineered with 108 facets, serves as the brand’s defining signature and the central inspiration for its flagship launch collection.Spearheaded by a strong female vision, the launch signals the start of a well curated, women-led brand journey in accessible luxury and lifestyle.
‘Shristi Ratna’, symbolizing a cosmic journey, has 108 precisely crafted facets to redefine brilliance. Developed through advanced geometric design and master craftsmanship, each facet is strategically designed to enhance light performance, depth and fire. It is the defining signature around which every creation is designed. More than a gemstone, it is intended to represent the seamless harmony of science, precision and human artistry captured within a singular stone.
Co-founder and Design Director Sussanne Khan, along with celebrated personalities Jennifer Winget, Apoorva Mukhija and Pragya Kapoor, will also join the team at Ekatra to unveil distinct story-led collections reflecting their individual journeys and creative interpretations for Ekatra Jewels in the near future. Rahul Dayama also joins as a partner and brings deep expertise in building and scaling modern consumer brands.
Marking a significant milestone for the brand, the official website was launched on March 8, 2026, inviting audiences into an immersive digital experience that brings to life the philosophy, artistry and collections behind the concept.
Speaking on the launch, Pavitra Gandhi from Ekatra Retail Ventures shared, “Partnering with Sunny Sakaria, Vasuki Punj and Chirayu Yardi marks the beginning of an incredibly exciting journey for us. Bringing Sussanne Khan on board as Creative Director has been one of our most defining decisions, a reflection of our shared commitment to innovation, bold creativity and delivering truly disruptive experiences in the world of jewellery.”
With its debut, Ekatra Retail Ventures sets out on a women-led journey in the competitive lab grown diamond jewellery space in India.
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