The brand has introduced a technology-led styling experience that guides women to pick jewellery designs aligned with their facial contours
Kolkata: Senco Gold & Diamonds has unveiled the ‘Shape of You’ AI application in celebration of Women’s Day, extending its recently launched campaign. Built on refined kaarigari, design integrity and a deep understanding of Indian aesthetics, Senco now enters a new era where design intelligence meets personal insight.
‘Shape of You’ marks Senco’s first expert-led styling initiative, redefining how customers choose jewellery by aligning it with their unique face shape and natural features. Rooted in the belief that every face is distinct, and so should be the jewellery that adorns it, this innovation seamlessly blends technology with personalized styling. It enables customers to discover designs that genuinely complement their individuality.
At the core of the campaign lies Senco’s understanding that jewellery today is not merely an ornament, but an expression of identity and self. With ‘Shape of You’, Senco invites women to choose jewellery that complements who they are, introducing an intuitive styling philosophy powered by technology — re-imagining how jewellery is discovered, guided by the unique contours and character of each face. The brand moves beyond conventional styling norms, placing the wearer — not the trend — at the heart of design. The feature is available across select Senco showrooms and on the Senco app, offering women a more confident and considered way to choose jewellery.
Commenting on the campaign, Joita Sen, Director & Head of Marketing and Design, Senco Gold and Diamonds, said, “Shape of You as an idea was conceived to enhance personal identity with technology led by design intuition. It is an innovation to help women understand themselves, their shapes better so that they can adorn themselves with jewellery that suits them best. It is an empowerment and personalization tool for women.”
Commenting on the initiative, Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said, “Often, women instinctively know when a piece of jewellery feels right, even if they cannot explain why. Shape of You is one of our many technology applications for better customer experience – one of its kind, and first time in the jewellery industry.”
Senco operates 198+ showrooms across 17 States in India, along with two international showrooms in Dubai, UAE, through a combination of company-owned and franchise models.
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