The film, part of the ‘All Yours. Love, Sealed in Silver’ campaign, uses a satirical take on common relationship red flags to depict a man proving good intent through the act of gifting GIVA jewellery
Bengaluru: GIVA has unveiled its Valentine’s Day brand film as part of its latest campaign, ‘All Yours. Love, sealed in silver’, offering a humorous and relatable take on modern-day relationships and the idea of gifting silver jewellery as a ‘green flag’.
The brand film presents a satirical narrative where a woman performs a playful, ritual-like banishing of common red flags often observed in relationships including mixed signals, being bad at texting, and liking other women’s pictures at 3 am. These are familiar behaviours many women joke about and share with their friends, making the film deeply relatable in tone and insight. The story unfolds with the man waking up and claiming he is now a “better man”.
When asked to demonstrate this change, he responds by gifting jewellery from GIVA. The act of gifting is positioned as the action that supports his claim, reinforcing the campaign’s message that behaviour and meaningful gestures matter more than words. The film thus positions GIVA as the ultimate proof point in modern romance.
Through this film, GIVA links gifting with good intent, presenting jewellery as a response to expectation rather than a symbolic promise alone. The campaign connects gifting occasions with relationship milestones and positions jewellery as part of that exchange.
The Valentine’s campaign aligns with GIVA’s focus on silver jewellery as a category used for personal gifting. The brand continues to link its product portfolio with occasions tied to relationships and recurring celebrations.
GIVA entered the jewellery market with a focus on silver jewellery and later expanded into gold and lab-grown diamonds in 2023. In 2022, the brand opened its first offline store in Bengaluru and has since increased its retail presence across multiple locations. Alongside physical stores, GIVA has partnered with several e-commerce and quick commerce platforms to extend its reach.
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