The certification formally aligns Senco’s retail practices with the industry-led framework focused on transparency, accountability and consumer trust
Mumbai: Senco Gold & Diamonds has received accreditation from the Indian Association for Gold Excellence and Standards (IAGES), reinstating its commitment towards wining the trust and confidence of its consumers through its ethical, fair and transparent practices.
A listed company, Senco Gold & Diamonds has more than 100 stores, having built a legacy of trust and craftsmanship for over eight decades in gold, diamond, platinum and silver jewellery.
“As the Indian gold sector moves towards greater formalization, frameworks like IAGES are critical in strengthening accountability and consumer trust. Senco’s long-standing alignment with global and national standards including BIS and the Responsible Jewellery Council (RJC) made us natural early adopters of IAGES. This accreditation across 100+ stores reflects our commitment to governance, process integrity and encouraging the industry to move towards higher, more transparent benchmarks,” said Suvankar Sen, MD & CEO, Senco Gold & Diamonds.
“Senco is a respected legacy brand in India that has built a strong presence across multiple regions. The brand’s alignment with the IAGES framework sends a clear signal to the industry about the importance of transparency, process integrity and consumer-centric standards as essential steps towards formalization and accountability. By implementing IAGES’ standard Code of Conduct across the value chain, the gold industry builds long-term sectoral credibility, placing the sector at par with global standards,” said Kaushlendra Sinha, CEO, IAGES.
The IAGES is a self-regulatory organization established by and for the Indian gold industry to bring clarity and accountability across the gold value chain including retailers, manufacturers, refiners, bullion traders and others through a stringent code of conduct. The framework is designed to promote responsible sourcing, operational integrity and consumer-first practices across every stage of the industry.
From sourcing, refining, hallmarking, transparent pricing practices to store-level operations, the IAGES code of conduct includes every step of the business which is assessed by a neutral third-party assessor. IAGES certification assures consumers of the integrity, transparency and responsibility of their retailer who receives accreditation only after having completed stringent assessment.
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