The initiative allowed participants to experience the brand’s solitaire jewellery first hand. Weekly diamond prizes added excitement and buzz, with winners spreading the word
Pune: Ranka Jewellers recently ran a campaign, with fashion shows taking place every week across each of its showrooms, where customers were invited to walk the ramp wearing the brand’s jewellery. The initiative was designed as a customer engagement platform, allowing participants to experience the brand’s solitaire jewellery first hand, creating a personal connection with the pieces and highlighting the store’s approach to interactive customer experience.
Fatehchand Ranka, Director, Ranka Jewellers, said, “At Ranka Jewellers, we strongly believe that every customer is a star. The idea emerged to create an inclusive experience where customers could wear solitaire jewellery and engage directly with the brand. This added personal value and made the event meaningful.”
Around 50 customers participated in the initial shows, representing the store’s varied clientele. Participants styled themselves and showcased the jewellery on stage, during which time they understood the craftsmanship and value of the pieces in a practical setting.
The campaign has generated measurable impact for the brand. Footfalls increased during and after each event, as attendees visited Ranka Jewellers later to explore the jewellery they saw on stage. The experience has also led to higher enquiries and discussions about solitaire rings, pendants and earrings, contributing to improved conversions and sales outcomes.
Ranka also said that the ongoing shows have generated positive feedback through word of mouth, for example when the winner of the weekly diamond prize emphasized the emotional connection created through these initiatives.
Ranka added, “We plan to continue experiential activities across our stores. Fashion shows, styling sessions, and other engagement events will remain a core part of our strategy to build long-term relationships and strengthen the customer experience.”
Through this campaign, conducted in association with Divine Solitaires, Ranka Jewellers has positioned itself as a brand that prioritizes interactive customer experience while translating these efforts into business outcomes.
Founded in 1879 in Pune, Ranka Jewellers today operates 15 stores across Maharashtra.
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