The brand targeted audiences both via the runway and through digital promotion. Social media activity amplified visibility, drawing the attention of potential customers to its Rajwadi jewellery
Chinchwad: Suniti Jewellers recently participated in the ‘Marathi Fashion Week’ to display its jewellery on the runway, marking the brand’s first appearance at a fashion week. The opportunity came through a designer, who approached the brand to feature a dedicated collection for the event. For the runway showcase, the brand launched a Rajwadi collection made entirely of polki kundan, reflecting traditional designs historically worn by royalty.
“This event allowed us to showcase our jewellery directly to a fashion-focused audience. We wanted to highlight our pieces and share them with people who can engage with the designs. It was our first time in the Marathi fashion industry, and it gave us a platform to present our collection to a wider audience through social media and digital channels,” said Ganesh Kataria, Owner, Suniti Jewellers.
The brand targeted audiences both via the runway and through digital promotion. Social media activity amplified visibility, drawing the attention of potential customers to the jewellery. The campaign also helped increase followers and views on the brand’s platforms, reinforcing its presence in the local market.
By participating in the fashion week, Suniti Jewellers’ aim was to connect with a broader audience, demonstrate the versatility of its Rajwadi collection, and reinforce the brand’s presence in the region’s jewellerymarket.“This was the first time Suniti Jewellers has been part of a fashion week. Events like these can benefit brands by linking collections with audiences who may not otherwise experience the jewellery. It also opens channels for direct engagement and opportunities in similar fashion-led events,” stated Kataria.
Suniti Jewellers operates two showrooms in Maharashtra’s Chinchwad and Nighoj. The brand plans to continue sharing updates from the fashion week through its website, social media and newsletters.
Written by Achal Chaubey
Retail Jeweller India Exclusive
