Elevé’s design aesthetic comes from Tibarumal’s artistic history, and its signature collections update heritage looks for today’s style-conscious customer
Hyderabad: Heritage jewellery house Tibarumal Jewels recently launched Elevé Diamonds, a new lab-grown diamond jewellery brand that aims to blend modern innovations with Tibarumal’s legacy and craftsmanship.
“Eleve began as a way to serve the community that has always trusted Tibarumal Jewels. Over time, it has grown into its own brand, a tribute to the century-old name, tradition, and legacy of Tibarumal’s quality. Having grown up surrounded by jewellery and wanting to create something fresh and meaningful, Eleve became the perfect blend of heritage and modern style, a brand that connects with today’s generation while honouring the past. In simple words, with Elevé, we’re not just continuing the family tradition; we’re elevating it,” says Trishank Gupta, Co-Founder & Managing Director, Elevé Diamonds.
Elevé Diamonds is built on the belief that luxury should be meaningful and modern. The brand combines Tibarumal’s classic design sense with advanced CVD (Chemical Vapor Deposition) technology to create diamonds that are grown ethically above ground, minimizing environmental impact. Every diamond is precision-cut, IGI-certified, and set in jewellery that is meticulously handcrafted by experts and artisans from the Tibarumal lineage.
Elevé’s design aesthetic comes from Tibarumal’s artistic history under Pankaj Gupta, Managing Director, Tiraa by Tibarumals, who has designed classic pieces for decades. His influence is visible in Elevé’s signature collections, like the Nizam collection, inspired by royal aesthetics, and the Victorian, Polki, and coloured stone collections, which update heritage looks for today’s style-conscious customer.
At its heart, Elevé champions “relatable luxury”, jewellery that is aspirational yet sustainable and accessible. It celebrates modern living: the woman wearing diamonds to brunch, the traveller seeking to sparkle abroad without worrying about heirlooms, or parents choosing timeless keepsakes for their children.
“Luxury today isn’t about indulgence, it’s about intention. I see it every day in our customers; they want beauty that feels good, not just looks good. At Elevé, we’ve reimagined the experience of the family jeweller, where trust and warmth meet exquisite design and modern craftsmanship. Every collection is thoughtfully created to make our jewellery feel closer, more personal, and effortlessly accessible, an experience that celebrates both brilliance and conscience,” adds Prajay Maganlal, CEO, Elevé Diamonds.
Founded in 2025 and based in Hyderabad, Elevé already has flagship stores in Kokapet, Kompally, and Warangal, with plans to open more. The brand intends to launch internationally next year, aiming to become a global luxury house with a strong Indian foundation.
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