IAGES certification gives customers total confidence that the retailer has sourced and processed the gold ethically and responsibly
Mumbai: Maharashtra’s legacy jewellery brand Waman Hari Pethe Jewellers (WHP) has been officially accredited with certification by the Indian Association for Gold Excellence and Standards (IAGES), a self-regulatory organization (SRO) established by and for the Indian gold industry. It is the first jewellery retail brand in the country to get this accreditation.
In India’s highly dynamic gold sector, consumers are increasingly seeking retailers who follow a strict Code of Conduct that offers transparency, trust and sustainability across the entire gold value chain, and IAGES has set out to establish a stringent framework across the industry. “Our mission with the IAGES accreditation is to align our local businesses with global standards while addressing the unique needs of the Indian market with a framework that benefits the consumer, retailer and the gold industry at large. We are delighted to welcome Waman Hari Pethe Jewellers to the IAGES network, whose long-standing reputation of over 100 years and their integrity reflect the values we strive to uphold. This association is yet another step towards bringing greater transparency and reliability to our gold industry,” said Kaushlendra Sinha, CEO of IAGES.
Aditya Pethe, Founder and Director, Waman Hari Pethe Jewellers said, “I’m honoured to be a part of the IAGES effort. We’ve been in the jewellery business for a long time, almost 115 years, but what our industry still definitely lacks today is formalization. The IAGES accreditation is a very positive step towards process management. Consumers need to be assured that the highest due diligence has been implemented by retailers across the entire supply chain and that is what the IAGES framework promises. I hope more gold businesses join this cause, elevating the ethics and standards of India’s gold sector.”
As an IAGES value chain partner, WHP can enjoy several benefits such as established market leadership, a competitive edge over non-IAGES accredited contemporaries, loyalty of both old and new consumers and deeper investor relations. For consumers, an IAGES-certified retailer means they can shop with total confidence knowing their retailer has sourced and processed the gold ethically and responsibly.
Waman Hari Pethe Jewellers has been a symbol of tradition, craftsmanship and customer care since 1909. With a network of 30 stores across Maharashtra, the brand continues to build on its heritage and new brand-building avenues. An IAGES accreditation helps the brand to further expand its market presence and establish its authenticity among the younger, more informed consumers.
N. M. Karel & Sons, a manufacturing house based in New Delhi, was the first ever company across the gold ecosystem to get accreditation from IAGES.
The IAGES accreditation framework covers the entire gold value chain, which includes refining, bullion trading, manufacturing, assaying and hallmarking to retailing and even digital gold selling.
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