Nationwide roll-out of the campaign will include outdoor promotions and digital platforms such as Instagram, YouTube and Meta
Bengaluru: Lab-grown diamond jewellery brand Jewelbox has unveiled its debut Diwali campaign with actor Vaani Kapoor. The campaign centres around the story of a mother and daughter, carrying the festive message ‘This Diwali, say it with a diamond’. Through this narrative, Jewelbox connects the act of gifting diamonds with expressions of gratitude, family ties, and memories that are passed on across generations.
The campaign marks the first time Jewelbox has associated its brand communication with Diwali, aiming to link diamonds with one of India’s most significant shopping seasons. The film positions jewellery as a marker of meaningful bonds and moments.
Nationwide roll-out of the campaign will include outdoor promotions and digital platforms such as Instagram, YouTube and Meta. In addition, the brand is supporting the campaign with festive promotions. This integrated approach is designed to strengthen visibility and build engagement with a wider audience during the festive season.
“Diwali is about light, love and new beginnings. This campaign captures those values with authenticity and warmth. Vaani Kapoor brings an elegance and sincerity that mirrors the philosophy of Jewelbox. With this film, we invite people to express their love in a way that feels lasting and personal, by saying it with a diamond,” said Vidita Kochar Jain, Co-Founder, Jewelbox.
Jewelbox was founded in 2022 by siblings Vidita Kochar Jain and Nipun Kochar. Since inception, the brand has focused on offering lab-grown diamond jewellery with a mix of design-led craftsmanship, sustainability and accessibility. Today, Jewelbox has a growing retail footprint across nine cities including Mumbai, Delhi, Chennai, Kolkata, and Bengaluru, alongside an expanding e-commerce presence.
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