The brand is positioning every ornament as not just adornment, but a piece of art, a cultural heirloom and a celebration of timeless Bengali spirit
Thrissur: Leading jewellery retailer Kalyan Jewellers has unveiled a new festive campaign film for ‘Sharod Utsav’—the celebration around Durga Puja in West Bengal— starring actors Ritabhari Chakraborty and Subhrajit Dutta. The campaign draws on Bengal’s rich cultural heritage, weaving together two icons of craftsmanship — ‘goynabori’ (artful lentil fritters created in the shape of jewellery) and ‘sonar goyna’ (gold jewellery) — as parallel expressions of creativity and devotion.
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For Bengalis, Sharod Utsav is more than a festival; it is an emotion that binds communities through artistry, tradition and collective celebration. The film mirrors this sentiment by showcasing how the intricate swirls of ‘goynabori’ find resonance in the detailing of handcrafted jewellery, symbolizing a shared legacy of skill and imagination.
Blending nostalgia with aspiration, the film reflects Kalyan Jewellers’ ethos of preserving tradition while embracing contemporary story-telling.
This Sharod Utsav, Kalyan Jewellers positions every ornament as more than just adornment — a piece of art, a cultural heirloom, and a celebration of timeless Bengali spirit.
To mark the occasion, the brand has rolled out special festive offerson plain gold jewellery, temple and antique jewellery and premium gold jewellery. Customers can also take advantage of the advance booking option with rate protection, safeguarding purchases against gold price fluctuations.
Kalyan Jewellers continues to reinforce its hallmark of trust through the 4-Level Assurance Certificate, which guarantees purity certification, free lifetime maintenance, detailed product information, and transparent exchange and buy-back policies.
Kalyan Jewellers, founded in 1993 and headquartered in Thrissur, Kerala, operates more than 400 showrooms across India, the Middle East and the USA.
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