Through this high-profile connection with the film industry, the brand strengthened its identity as a cultural patron invested in celebration of artistic expression and performance
Dubai: Vaibhav Jewellers, headquartered in Visakhapatnam, presented the 5th edition of the Gulf Academy Movie Awards (GAMA) on August 30, 2025, at the Sharjah Expo Centre in Dubai. The grand awards ceremony brought together leading figures from the Telugu film industry.
Vaibhav Jewellers’ decision to present the event was driven by its long-standing emphasis on cultural engagement. “As a brand, Vaibhav Jewellers seeks resonance with art, creativity, and community values that align closely with the ethos of GAMA—a platform celebrating cinematic talent and regional story-telling,” said A. Suresh, CPO, Vaibhav Jewellers.
This association aided the brand’s strategic positioning, enhancing visibility among diverse audiences in both India and the Middle East. Through a high-profile connection with the film industry, Vaibhav Jewellers strengthened its identity not only as a jewellery retailer but as a cultural patron invested in celebration of artistic expression and performance.
The event drew high-profile attendees from Tollywood, including actors, directors and producers, building the reach and relevance of Vaibhav Jewellers. The presence of such industry stalwarts provided opportunities for wider brand awareness and engagement with key stakeholder communities.
By supporting a high-scale entertainment platform like GAMA, Vaibhav Jewellers gained visibility linked to glamour, creativity and cinematic excellence—attributes that align with its ethos and aspiration to blend tradition with a modern, expressive identity.
The brand’s association with such a cultural event amplifies its outreach, reinforcing its relevance across domestic and international markets. “Looking ahead, this collaboration will continue to enhance our brand positioning. In South India, particularly Andhra Pradesh and Telangana, Vaibhav Jewellers is a front-runner, serving discerning customers. Internationally, especially in the UAE, this association extends the brand’s emotional and aspirational appeal to a global audience,” added Suresh.
Overall, by aligning with GAMA 2025, Vaibhav Jewellers continues its journey of connecting with customers beyond retail, asserting itself as a brand that celebrates artistry, community and modern cultural narratives.
Vaibhav Jewellers, founded in 1994 by Manoj Kumar Grandhi, now operates 22 showrooms across Andhra Pradesh and Telangana, marking a strong regional presence in India’s jewellery retail segment.
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