The showroom, located on Soho Road, has been described by the brand as ‘Europe’s largest 22-carat gold outlet’
Birmingham: Malabar Gold and Diamonds recently launched a new store on Soho Road in Birmingham, expanding its presence in the United Kingdom. The store was inauguratedby brand ambassador Kareena Kapoor Khan.
The store is the company’s fourth outlet in the UK, joining locations on Green Street in East London, Belgrave Road in Leicester and The Broadway in Southall. The event drew visitors from across the West Midlands, with road closures in place along Soho Road between Rookery Road and Boulton Road.
The public event was hosted by Sunrise Radio’s Shabnam Sahi and Paul Shah. Performers, including comedian Tommy Sandhu, entertained the crowd ahead of Kapoor Khan’s arrival. Members of the audience were invited on stage to dance in exchange for prizes.
Kareena Kapoor Khan took part in a ribbon-cutting ceremony and later answered questions about her career. When she answered one question incorrectly, she performed a short dance on stage.
Among the attendees was Birmingham’s Lord Mayor, Councillor Zafar Iqbal. Kapoor Khan also expressed her appreciation for the city and its residents and described the brand as a perfect choice for her female fans.
The Soho Road store is described by Malabar Gold and Diamonds as “Europe’s largest 22-carat gold outlet”. The company aims to offer its jewellery to customers across the UK, adding to its presence in major cities.
Ahead of the event, the brand stated that the new showroom in Birminghamis a space where heritage and tradition meet.
Malabar Gold & Diamonds has a global presence spanning more than 400 showrooms across 13 countries, including India, the Middle East, the Far East, USA, UK, Canada and Australia.
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