Offering an immersive studio-cum-experience centre, the brand aims to go beyond mere product discovery to allow customers to interact with its design philosophy and craftsmanship in a luxurious setting.
Bengaluru: Lab-grown diamond jewellery brand eterneD has entered the Bengaluru market with the opening of its first flagship store in Malleshwaram. This marks a strategic step forward in the brand’s national expansion strategy, aligning with growing consumer interest in sustainable and technologically advanced luxury products.
Founded by industry veteran Kishore G Paramasivan and based in Coimbatore, eterneD has built its brand ethos around precision-crafted grown diamonds and modern design sensibilities. The Bengaluru store, developed in partnership with franchise collaborator STRIQERZ, exemplifies a refined retail model with a focus on immersive consumer engagement.
The two-level space combines functionality and aspiration, housing an experience centre, a bespoke designer studio and a rooftop café. This studio-cum-experience centre format aims to deliver more than just product discovery — it creates a cohesive journey where customers can interact with the brand’s design philosophy and craftsmanship in a relaxed, luxurious setting.
The store was inaugurated by Dr. C. N. Ashwath Narayan, MLA of the Malleshwaram Constituency and former Deputy Chief Minister of Karnataka, who commended the store’s ambience and presentation.
The opening also marked the debut of six exclusive collections from the brand, which cater to a range of design narratives, each highlighting different aspects of the brand’s creative direction – from minimal contemporary statements to elevated traditional forms.
eterneD’s formal grand launch in Bengaluru, slated for August 2025, will further position the brand as a key player in India’s evolving lab-grown diamond segment. Its entry into the Bengaluru market is not just a new location, but a step towards building a future-ready, sustainable jewellery brand with national relevance.
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