At the new location, the brand is offering a curated mix of lab-grown diamonds and traditional Polki jewellery, combining sustainable luxury with heritage craftsmanship in a premium retail setting
Ahmedabad: Ivana Jewels has opened its latest boutique at Sindhubhavan, Ahmedabad, establish in its retail presence in one of the city’s most prominent commercial and lifestyle corridors. Known for its concentration of premium real estate, high-street retail, and an affluent customer base, Sindhubhavan offers the ideal ecosystem for a jewellery brand that merges contemporary values with traditional appeal.
The newly launched store offers both lab-grown diamond jewellery and heritage Polki designs—two categories gaining traction among different yet overlapping consumer segments. The lab-grown collections speak to a growing demographic that prioritizes sustainability, innovation and affordability, while the traditional Polki jewellery resonates with buyers looking for classic heirloom pieces rooted in cultural significance.
Ivana Jewels has curated its product offering to reflect evolving consumer behaviour. With younger audiences gravitating towards lab-grown diamonds for everyday and occasion wear, and traditional segments continuing to seek high-value craftsmanship in Polki, the brand’s dual focus allows it to address demand across generational and aesthetic preferences.
The store’s layout is designed to create a seamless browsing experience, with dedicated sections for modern and traditional styles. Product authentication remains central to the brand’s promise, with all pieces being ethically certified and BIS hallmarked. To further build customer trust and encourage repeat engagement, Ivana also offers competitive buyback and exchange policies, adding long-term value to each purchase.
By entering the Ahmedabad market, Ivana Jewels is not only expanding its physical footprint but also reinforcing its brand philosophy—to offer fine jewellery that balances ethics, design and price accessibility. The launch supports the brand’s objective to tap into high-potential urban markets while maintaining a stronghold in categories that are evolving rapidly with changing consumer dynamics.
Ivana Jewels has established a growing retail footprint across seven key urban centres in India, including Delhi, Mumbai, Noida, Nagpur, Surat, Chandigarh (Mohali), and now Ahmedabad.
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