The brand recently conducted an awareness session and tree-plantation drive, in partnership with the Pahley Akshar Foundation. The initiative was part of #TBZCares, the company’s structured CSR platform, aligning with its larger mission of adapting sustainability into its business practices
Mumbai: As part of its broader commitment to corporate social responsibility and environmental sustainability, TBZ – The Original recently participated in a grassroots initiative designed to foster environmental awareness and action among schoolchildren. The activity, held in collaboration with the Pahley Akshar Foundation, took place at Balaram School in Mumbai and brought together students from Grades VI and VII for an engaging, hands-on experience focused on environmental responsibility.
The event began with an interactive awareness session conducted by the TBZ team. Through structured discussions and relatable real-life examples, students were encouraged to reflect on current environmental challenges, including climate change, pollution, deforestation and water scarcity. The session highlighted how small, everyday actions such as reducing plastic use, switching off unused appliances and conserving water can lead to measurable and long-term positive change. The brand’s objective was to demonstrate that sustainability can be integrated into daily behaviour at any age, tying in with its larger mission of adapting sustainability into its business practices.
A key component of the initiative was a tree-planting activity. Each student planted a sapling and took a personal pledge to care for it regularly. This practical exercise was designed to help children form a tangible and lasting connection with nature while learning about the importance of biodiversity and green spaces in urban environments.
This initiative was part of #TBZCares, the company’s structured CSR platform working on focus areas including education, environment and community empowerment. Through such initiatives, TBZ aims to create awareness at the grassroots level and contribute to building a generation that understands its role in shaping a sustainable future.
TBZ – The Original extended its appreciation to the Pahley Akshar Foundation and the educators at Balaram School for facilitating the initiative. The company reinforced its belief that sustainability is not limited to internal practices but also includes long-term community engagement that drives meaningful social and environmental impact.
Founded in 1864, TBZ The Original is known for its legacy of craftsmanship and innovation. The brand has a robust retail footprint with over 40 stores across 25 cities, catering to a diverse customer base through a mix of standalone boutiques and presence in key high-street and mall locations.
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