The brand’s plan is to expand its presence in the State by entering new cities, strengthening customer relationships and continuing to innovate around how people discover and purchase jewellery. It plans to launch 15 new stores across UP during FY26
Lucknow: Leading omni-channel jewellery brand CaratLane has announced that it will deepen its roots in Uttar Pradesh as a key pillar of its regional growth strategy. The brand is making concerted efforts to expand its presence in the State, driven by consistent consumer demand and strong omni-channel performance across urban and emerging markets.
“Uttar Pradesh has emerged as a key market for us, not just because of its scale, but due to the clear and consistent growth we’ve seen across both offline and online channels. Our focus now is on deepening our presence in the State by entering new cities, strengthening customer relationships, and continuing to innovate around how people discover and purchase jewellery” said Saumen Bhaumik, Managing Director, CaratLane.
Looking ahead, CaratLane will deepen its footprint in Uttar Pradesh by launching 15 new stores across the State during FY26. This includes planned entry into eight new Tier-II and Tier-III cities—Jaunpur, Azamgarh, Rai Bareilly, Muzaffarnagar, Sultanpur, Ghazipur, among others—marking the next wave of the brand’s retail expansion in previously untapped markets.
CaratLane will open a new store in Lucknow in the upcoming week, reinforcing the city’s position as a critical retail and consumer hub for the brand.
CaratLane, one of the earliest online jewellery start-ups, is a 100% subsidiary of Titan Company Ltd. Along with one of India’s largest online jewellery platforms, CaratLane operates more than 330 stores in India and one internationally, located at New Jersey in the United States.
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