The new store was inaugurated by actor Sakshi Tanwar, and it adds to the brand’s growing retail footprint in Tier II cities
Gwalior: Leading lab-grown diamond jewellery brand Limelight Diamonds has opened its latest retail outlet in Gwalior, marking its third store in Madhya Pradesh. The store was inaugurated by actor Sakshi Tanwar, joined by Limelight Diamonds’ Director Karam Chawla and regional partners Atul Pathak and Dipti Pathak.Located in central Gwalior, the new store adds to the brand’s growing retail footprint in Tier II cities.
Pooja Sheth Madhavan, Founder and Managing Director of Limelight Diamonds, said, “The growing awareness and acceptance of lab-grown diamonds is reshaping consumer choices across India. Gwalior represents a perfect convergence of aspiration, tradition and modernity. With this launch, we aim to bring timeless designs backed by innovation, transparency and a purpose-driven story to the city’s evolving jewellery market.”
Karam Chawla, Director of Limelight Diamonds, said, “Our expansion strategy is guided by consumer insight and rising demand for jewellery that offers meaning, transparency, and integrity.Gwalior is part of a growing movement—where customers aren’t just buying jewellery, they’re investing in stories, in sustainability, and values. That’s exactly what Limelight stands for.”
Atul Pathak, Franchise Partner for Limelight Diamonds in Gwalior, added, “We’re proud to bring Limelight’s unique proposition to Gwalior. The city’s bridal and festive jewellery culture makes it a perfect home for Limelight’s conscious and contemporary offerings that deeply resonate with today’s discerning customers.”
Speaking at the launch, actor Sakshi Tanwar said, “I am simply in awe of the store and the concept of lab-grown diamonds. Their solitaire range is classy, bold and elegant with modern designs, crafted using the latest technology. Plus, their practical price points make them widely accessible.”
The store offers a collection of certified lab-grown diamond jewellery, including solitaire necklaces, rings, earrings and bracelets. The product assortment is tailored to local consumer preferences and supports design customization, lifetime buy-back, full exchange value and complimentary insurance.
Limelight Diamonds’ expansion strategy has been driven by customer demand and changing preferences in jewellery buying. It currently operates in more than 40 cities including Mumbai, Delhi, Kolkata, Jaipur, Hyderabad, Varanasi, Rajkot, Bengaluru and Chennai, and aims to scale up to over 100 stores by the end of the year.
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